When Climate Action meets Tech meets Social Justice
By David Abramson
The California Air Resources Board alongside Pedal Ahead, a San Diego-based 501c3 whose stated goal is to ‘foster a transportation system that is both environmentally friendly and accessible to all’ just launched their first program to provide up to $2000 for 1500 low-income folks to purchase eBikes, called the California eBike Incentive Project.
They announced the launch of the program to the public via what appeared to be a quite sizable multi-channel marketing campaign, with applications set to open on Wednesday, December 18 at 6PM. Fanfare and nervous, excited anticipation presumably ensued.
As the local neighborhood techie, I supported a friend and their sibling in shooting their shot to be one of the lucky 1500. First off, my friend’s family comes from a disadvantaged background and economic status for whom this program was presumably intended, and truly needed the money in order to be able to buy an eBike so she and her sibling were quite excited about the prospect of getting support for this!
I knew the odds were stacked against them once I saw how this program was going to go down, but we worked towards having the best chance possible to make it in.






