Category: Ethics

By Roberta Millstein, Pam Gunnell, Nancy Price, Alan Pryor, and Colin Walsh

Measure B – the measure that proposed a 200-acre business park and housing development outside of the Mace Curve – failed at the polls.  The defeat comes with official Yolo County returns showing that 16,458 people, or 52% of voters, said “no” to the project.  In Mace Ranch and Wildhorse, 60% of voters opposed the project.

This is a remarkable result considering that the No on B campaign was outspent by over 14 to 1.  As of October 28, Yes on B had spent $258,919 between when B was put on the ballot in July and the election in November, while No on B had spent $18,149.  The No on B campaign, composed solely of volunteer Davis citizens, created its own literature, designed its own sign and other graphics, was active on social media, and, to the extent possible during COVID, pounded the pavement distributing flyers to let Davisites know about the negative impacts that this project would bring.  It was a true grassroots effort.  There were no paid designers, no paid consultants, no multiple glossy mailers, and no push-polls to gather information on what messages would sell.  Opponents also could not table at the Farmers Market due to COVID restrictions, normally the bread and butter of a campaign lacking deep pocket donors to finance getting its message out.

By comparison, Yes on B hired a PR Firm and other consultants more than a year in advance of the vote to help contrive and package its message and run the campaign.

The fact that Measure B was nonetheless defeated in the face of long odds and unusual circumstances shows that DISC was a bad project for Davis from the outset.  It was too big, chewing up prime farmland and habitat.   The promise of on-site housing for DISC employees could not be guaranteed, making the development car-and commuter- oriented with extensive parking areas. Poor public transportation options exacerbated this problem. The DISC development would have massively increased Davis greenhouse gas emissions and made it impossible for Davis to meet its carbon neutrality goals. We are in a climate emergency, as Yolo County and other counties have recognized; Davis needs to shoulder its share of responsibility for climate impacts, including but not limited to wildfire impacts and extreme weather events locally and globally.

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(From press release) If you're still undecided about Measure B authorizing the 200-acre DISC Industrial Park on prime farmland and burrowing owl habitat with 2.6 Million sq ft of commercial buildings, following are five very good reasons to vote NO on this massive, sprawling, ill-conceived project that will forever change Davis for the worse.

1. Nightmarish Traffic Gridlock

• The Environmental Impact Report estimated that more than 24,000 in-and-out daily car trips will occur for the DISC project when completed – more than doubling current traffic levels. It will turn Mace Blvd. into a parking lot causing hours of gridlock every day.

• The City and Developer have no plans at all on how they will mitigate this massive influx of new traffic. Instead, a Traffic Demand Management Plan will be prepared by the Developer in the future.

• But "Figuring it all out later" is NOT a plan!

2. Unprecedented Increases in Greenhouse Gas Emissions

• Our world is burning up and melting around us. This year we have seen the largest fires ever in the Pacific Northwest, Colorado, Siberia, the Amazon, and Australia along with record-breaking ice-melts in Greenland and Antarctica.

• Yet according to the project's Environmental Impact Report, "…net emissions in the year 2035 would equal 37,724.31 metric tons of CO2 equivalent per year, the project would NOT meet the City’s target of net carbon neutrality by the year 2040." Instead it will increase the City's carbon footprint by over 8% from this one project.

• Our leaders passed an Emergency Climate Resolution just last year…what are they now thinking?

3. DISC will Cannibalize our Downtown

Thirty different small downtown Davis merchants recently signed a petition opposing the project's 100,000 sq ft of additional retail space (about the size of Davis Target) and the 160,000 sq ft of additional hotel space (more than twice the size of the new Marriott just across the street) because it would present severe economic hardship on the small downtown merchants already reeling from COVID.

• The DISC Environmental Impact Report (EIR) also projected than an additional 313,000 sq ft of commercial space in Davis could become newly vacant due to competition from the DISC project leaving blight in its wake.

• Our Downtown should not be Sacrificed for Developer Profits!

4. DISC will NOT have Affordable Housing

• The DISC Developer falsely claims the amount of affordable housing at the project is "record-breaking" for Davis. That is simply NOT true for either the market-rate OR the subsidized affordable housing.

• The estimated rent for a market-rate 2- bedroom apartment will be $2,500+ per month and the estimated price for a 2,200 sq ft home will be over $800,000+ and will require a $200,000+ annual salary to buy.

• There will be 128 subsidized housing units on-site which is 14.7% of the 850 total housing units. But the West Davis Active Adult Community will have 150 subsidized senior apartments on site which is 31.6% of the 475 total units.

• DISC will neither be "Affordable" or "Record-Breaking"!

5. DISC is using Voodoo Economics to Project a Profit for the City

• Property Tax revenues are based on hopelessly optimistic and unrealistic valuations that are 48% higher compared to the same analysis done by the same financial consultant for the same business park just 5 years ago and 68% higher than current regional averages.

• The City's Finance and Budget Commission voted on a slim 4-3 margin only that the project "is likely to produce a net positive financial benefit to the City"…Not exactly a ringing endorsement.

• And one Commissioner even called the consultant's assumptions a "fairy tale".

• Clearly, a thumb has been put on the scale to make the project seem economically far rosier than reality. _________________________________________________________

The more we hear about DISC, the more it is clear that Davis will get all of the traffic and pollution and the Developers will get all of the profits. It's time to just say "NO"!

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Sierra Club Endorses No on Measure B – No on DISC

By Juliette Beck

A little over twelve years ago when I was pregnant with my first child and deciding whether to move to Davis to join my sister in raising our families here, I looked at the air quality data and considered the impacts on newborn lungs.

I ultimately made the decision to move here and fight like hell for my children to grow up on a livable planet, in a healthy community. Given the climate emergency that has choked our skies with smoke for weeks on end, I'm not sure I'd make that same decision today.

We are at a critical turning point in human history. For decades, scientists, activists and frontline communities have been telling us we must change course. This summer, it has become undeniable that all of us here in California are now on the frontlines of a rapidly destabilizing climate.

With Measure B (thanks to Measure J/R now on the ballot as Measure D), we as citizens of Davis have the opportunity to vote on how our community will respond to the climate emergency – an emergency caused in large part based on how we as a society develop land and open space.

Located just east of the Mace Blvd curve and north of the Ikeda Market, this swath of farmland borders Davis as a gateway to our city. It could be a showcase for climate positive, regenerative farming that sustains our local food needs. But if Measure B passes, it will instead be a sprawling development comprised mainly of $800,000+ luxury homes and a massive industrial business park.

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(From press release)

Our world is burning up and melting around us. This year we have seen the largest fires ever in the Pacific Northwest, Siberia, the Amazon, and Australia along with record-breaking ice-melts in Greenland and Antarctica.

Yet DISC will increase Davis' annual carbon footprint by over 8% – over 83 million pounds per year!…What are they thinking?

Friday, October 2           Davis, CA

 What is Measure B and the DISC Industrial Park 

Measure B is on the November 3 ballot in Davis asking to annex 200 acres of Prime farmland into the City and pave it over to build a sprawling car-centric industrial center and 850 housing units.

This land-use dinosaur would be located on the northeast corner of 2nd St and Mace Blvd just across the street from Ikeda's Market.      

Read more      

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 DISC will be an Environmental Disaster 

• The Developer claims the project will be carbon neutral. But according to the project's Environmental Impact Report, "…net emissions in the year 2035 would equal 37,724.31 metric tons of CO2 equivalent per year, the project would NOT meet the City’s target of net carbon neutrality by the year 2040." This is unacceptable!
• There is no way the vast bulk of the project's carbon emissions can be reduced on-site. Instead the Developer will rely on purchase of cheap off-site carbon credits or mitigation elsewhere in the City to supposedly become carbon neutral. But this does nothing to actually reduce the City's total carbon emissions. This is deceitful!
• The Developer falsely claims if DISC isn't built in Davis, it will just be built elsewhere with more greenhouse gas emissions. But all new commercial buildings anywhere in California must meet ever-increasing energy efficiency standards. This is misleading!
• The Developer claims the project's jobs will be "Green" jobs. But because almost 80% of the greenhouse gases generated from DISC come from the projected 24,000+ daily car trips, DISC would actually have a smaller carbon footprint if built in other locations with superior public transportation access and much shorter commutes for workers. Commuter jobs are NOT "Green"!

The more we hear about DISC, the more it is clear that Davis will get all of the adverse environmental impacts and the Developers will get all of the profits. It's time to just say "NO"!

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Sierra Club Endorses No on Measure B – No on DISC

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For more information, order a lawn sign, or make a donation -  www.VoteNoOnDISC.com