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Rebranding at UC Davis: New Mascot is the Ca$h Cow$!

DALL·E 2023-04-01 00.08.16 - a cow mascot adorned with a graduation cap and a stack of cash in its hoovesDAVIS, CA – In a stunning announcement today, the University of California, Davis revealed that it would be retiring its current team nickname, the “Aggies," in favor of a new name that better reflects the school's commitment to undergraduate students and the hefty tuition bills they pay. 

Effective immediately, the university's new nickname and mascot will be the “Ca$h Cow$.” The decision was reportedly made after a lengthy debate among university administrators about how to best celebrate the financial contributions of out-of-state and international students. 

"We felt it was important to honor our biggest contributors," said Chancellor Dairy Dismay. "We want our students to know that they're not just a number, they're a dollar sign," added Dismay. "And what better way to show them that than by making our mascot a literal representation of the financial burden they're shouldering?"

Reaction to the news was mixed on social media, with some observers praising the university for embracing its financial realities, while others criticized the decision as cynical and tone-deaf.

"Wow, I can't wait to see the Ca$h Cow$ play the Stanford Trust Fund Nepo Babies," tweeted one sarcastic observer @PasturePerfection.

The decision has been met with a variety of reactions from students and alumni alike. Some are thrilled at the prospect of a mascot that more accurately represents their financial contributions to the university, while others feel that the new name is insulting.

"I mean, I get it, we do pay a lot of money to attend this school," said junior accounting major from Mooresville, NC, Chuck Brisketson. "But this just feels like a cow-tastrophe."

“Oh great, I was hoping I could steer clear of more expenditures, but now my UC Davis merch is obsolete, and I still have to hoof it to work every day to pay off my student loans,” said recent graduate Angus Steakley, originally from Hamburg, Germany.

Despite the criticism, the university is standing by its decision, citing the need to "embrace our financial reality.” "We know that some people may be disappointed to see the Aggies go, but we feel that the ‘Ca$h Cow$’ better reflects the realities of the modern higher education landscape, oops, I mean pasture," said UC Davis spokesperson Bessie Holstein. 

Regardless of the initial reaction, UC Davis officials say they are confident that the Ca$h Cow$  will become a beloved symbol of the school and its students, reminding everyone who sees it of the hard work, determination, and deep pockets required to attend a top-tier university in the 21st century.

The new mascot design features a cow adorned with a graduation cap and a stack of cash in its hooves. Cheerleaders will have new cow-print uniforms and will shout slogans like "Milk us for all we're worth!" and "We're the Ca$h Cow$ , and we're ready to pay!"

The university has already begun the process of updating merchandise and signage around campus to reflect the new mascot. Fans can expect to see "CaSh Cow$" and “Got Ca$h?” t-shirts, hoodies, hats, cowbells, and foam udders available for purchase."We're really excited about the “branding” opportunities that come with this new name," said Holstein. "And yes, that pun is totally intended! We think it's going to be a second cash cow for the university that we’re going to milk for all it’s worth."

Many students are understandably outraged by the change, with some saying that it's just another example of the university putting money before education.

"This is ridiculous," said senior political science major, Patty Cudworth . "We come here to get an education, not to be milked for every penny we have. I mean, what's next? Changing the school colors to green and gold to match the color of money?" 

When asked for a response, the Chancellor’s Office reported that Dismay was in negotiations with Sacramento State University and wasn’t available for comment.

Only time will tell if the Ca$h Cow$ will be a successful rebranding effort for UC Davis. But one thing's for sure, it's certainly moo-ving things in an udderly different direction.

Article assembled by Rik Keller in consultation and collaboration with ChatGPT. He suggests that all praise be directed his way and all complaints be directed to the bot. Mascot by DALL-E2 AI art system.

Egghead cow

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Comments

7 responses to “Rebranding at UC Davis: New Mascot is the Ca$h Cow$!”

  1. Keith

    Very clever Rik, well done, reminds me of The Onion.
    “We’re really excited about the “branding” opportunities that come with this new name,”
    How about the Ca$h “Cow”ards, to commemorate the leftists who are afraid of allowing conservative free speech on the campus.

  2. RK

    K: that line you quoted was one I came up with. ChatGPT somehow missed the opportunity to make a “rebranding” pun. Score one for the humans!

  3. Alan Comedian Miller

    Over at the Vanguard, no humor today. All serious articles. All serious people. The “Humorless Suspects” you might say.

  4. Keith

    So whatever happened to the old mascot, Gunrock? Did he get cancelled because he had the evil word “Gun” in his name? Was it because one of his parent’s name was “Gunfire”? Or was it because Gunrock was named after an elitist race horse? “UC Davis’ website says that the original Gunrock — the one that the current mascot is named after — was born from English Triple Crown winner Rock Sand and Gunfire, another race horse, in 1914. Eventually, the stud was brought to UC Davis in 1921 and bred with 476 mares.” Lucky dude, sounds like Gunrock was a heterosexual animal, but that couldn’t have helped either.
    https://www.sfgate.com/bayarea/article/UC-Davis-mustang-mascot-replaced-17179946.php

  5. Robert “Malkin’ Hay” Canning

    I think you need to put this one out to pasture.

  6. Ron O

    Great article – need more like this one.
    On a less-humorous (but related) note, the state legislature is not happy about an actual (but small) decline in the number of California residents accepted into the UC system, despite an increase in money that the state provided to UC for that purpose.
    “To try and get more Californians into the vaunted public university system, the Legislature has recently given or promised the UC:
    $51.5 million last summer to enroll the equivalent of 4,700 more full-time California students by 2023-24 — up from about 196,000 in 2021-22;
    $30 million to UC Berkeley, UCLA and UC San Diego — UC campuses with the most out-of-state students and among the lowest admissions rates — so that they collectively enroll 900 fewer nonresident students, who pay three times more tuition, and replace them with in-state students;
    And agreed with the governor to grow the UC’s state funding — by about $215 million more in 2023-24 if things work out — part of which is supposed to cover the UC’s raising its undergraduate California enrollment by 1%.”

    https://calmatters.org/education/higher-education/2023/03/lawmakers-uc-enrollment-admissions/

  7. Bob Milbrodt

    Brilliant article. Where can I get my swag with Cashy the cash cow?

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