Summary
Based on extensive analysis of the Nishi project I did using my long-term professional experience as an affordable housing and city planning consultant, I found that there is a lot of dishonesty in how the project is being marketed by its proponents as “affordable”. The Yes on J campaign website touts its “groundbreaking, privately-funded affordable housing program,” However, when the numbers are looked at more closely, it is just marketing lingo that is covering up for the developers proposing to charge substantially more by running the project with a bed-lease arrangement rather than a room-lease or unit-lease arrangement. Fundamentally, the way the project is structured provides a large profit margin for the developer for the provision of expensive, exclusive housing compared to existing Davis rental rates.
The bottom line is that the ‘market rate’ units–consisting of 90% of the units in the project–will be among the most expensive, if not THE most expensive rental units in town, and even the majority of the ‘affordable’ units will be more expensive than average current city rental rates.





