Yolo Local maps sector, outlines challenges and opportunities
(From press release) Davis Media Access (DMA) announces the release of its “Yolo County News & Information Ecosystem” report, which presents ideas for addressing the reduced availability of local information and news in Yolo County.
The 70-page report follows months of research, conversations and contact with people throughout Yolo County to understand how the decline of traditional local media outlets affects both information providers and Yolo residents. DMA calls its effort to address this decline Yolo Local.
DMA worked with Impact Architects, nationally known consultants; jesikah maria ross of Davis, a community-engaged journalist, and the 11-member Yolo Local Working Group. The community engagement, which primarily ran from April to August 2025, included a bilingual survey, direct engagement at events, one-to-one interviews, and roundtable discussions.
The report is rooted in Impact Architects’ framework and methodology for large-scale ecosystem reports, and includes key comparative data about Yolo County, such as race and ethnicity, income, and civic wellness data. It describes the community engagement approach and strategies that Yolo Local used, and includes a list of organizations and individuals involved.
Key findings in the report include:
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